Ahmad has spent more than a decade building things on the internet, sometimes successfully, sometimes not. He has worked across startups, consulting, and product leadership, helping shape digital products that reached millions of people, and others that quietly disappeared. Both taught him something. Over time, he learned that building is less about ideas and more about people: how they behave, what they need, and what systems ask of them.
What keeps Ahmad engaged is curiosity. He is drawn to how people interact with systems, how decisions ripple through organizations, and how technology changes behavior in ways no one quite predicts. His work has taken him from early sketches to live products, from conversations with users to long nights fixing things that failed in the real world. He tends to stay close to the work, because that’s where learning happens.
He works with people. He builds for people.
Ahmad believes products are shaped as much by the people who build them as the people who use them. He has led teams, partnered closely with engineers, designers, and operators, and built under real constraints. He values clarity, trust, and shared ownership, and designs systems that reduce cognitive load rather than add to it.
Compassion, rather than empathy, sits at the center of how he works. Empathy helps understand how someone feels; compassion takes responsibility for what to do about it. For Ahmad, this means building products and systems that are fair, legible, and forgiving, ones that assume people are doing their best within imperfect conditions.
AI that behaves in the real world
Ahmad works with artificial intelligence not as spectacle, but as something that must live alongside people. He cares about how systems behave under pressure, how they fail, and how responsibility is shared between humans and machines. Reliability, safety, and cost are not constraints on creativity, they are part of it.
Solid foundations matter
He believes good products rest on quiet decisions made early. Why this exists. Who it is for. What it refuses to be. Ahmad prefers first principles to trends, coherence to speed, and long-term trust to short-term momentum. He is comfortable changing his mind when reality demands it.
Learning by doing
Ahmad is open about having ADHD and has learned to work with it rather than against it. It has shaped a style that values clarity, written thinking, strong mental models, and focused environments. He leads calmly, asks direct questions, and challenges ideas without diminishing people. Most of what he knows came not from theory, but from building, breaking, and rebuilding.
Talk to him
Ahmad writes occasionally to make sense of what he’s learning—about products, systems, leadership, and the human side of technology. He’s always open to thoughtful conversations with people who are curious about building things that last.
And none the less is fun to talk with 🙂